Digital marketing

A Look at the Biggest Digital Marketing Categories

A Look at the Biggest Digital Marketing Categories

PHOTO: Adobe

Digital marketing has become a necessity for any business trying to survive these days. It’s been said that the most important thing isn’t how much money you spend on digital marketing, but how you spend it. What does it mean? Well, some categories of digital marketing will bring you more benefits than others, depending on your business size and goals.

Digital marketing is constantly evolving, but there are some fundamental categories of digital marketing that you need to master in order to thrive in the digital ecosystem. Learn more about the main digital marketing disciplines and digital marketing software tools. we asked the experts and here’s what they shared.

Top Categories for Digital Marketing

While there is a universal truth in digital marketing, every marketer has their own ideas of how marketing should be done and even how many marketing categories there are. Working in a fast-paced industry means new marketing categories can crop up all the time.

Even in the last ten years there has been a huge leap in the way digital marketing is understood. However, as Kate Adams, senior vice president of marketing in Boston, MA, Validitysaid, “While marketing categories help build brand awareness, recognition and trust, what many marketers don’t realize is that the success of their digital campaigns is highly dependent on the health of their data.”

To better understand each category, let’s take a closer look at some of the most popular digital marketing categories.

Related article: 6 best practices that will improve your digital marketing strategy


For some marketers, SEO is the backbone of their campaigns. Indeed, SEO is applicable to other categories of digital marketing. For example, you will need to use relevant SEO keywords in your drip campaigns and content marketing to make them effective and engaging, which is why SEO and search are fundamental for digital marketing.

SEO tools

“In terms of SEO, our benchmark tools would be SEMrush and Ahrefs. We find using SEMrush useful as it allows us to quantify the estimated reach of our website and also determine domain and/or authority resources from our site,” shares Maya Levi, Marketing Manager in Tel Aviv, based in Israel. BackGO.


Search engine marketing (SEM) refers to the practice of leveraging paid advertising that appears on search engine results pages (or SERPs). In search engine marketing, companies place bids on keywords that Google visitors might use when searching for certain products or services, which gives the company the ability to have their ads appear alongside the results of these search queries.

SEM Tools

According to Christopher Moore, Marketing Director of Mooresville, North Carolina. silent light“The best tool for pay-per-click advertising is Google Ads Editor because it allows you to create and edit different ad campaigns on different Google accounts, making it much easier to manage your different campaigns and edit ads as you go. and as the campaign progresses make them more SEO friendly.”

Content Marketing

Content can take many forms, from blog posts to voice instructions delivered through IoT devices. Since it can take many forms, it is often considered the lifeblood of marketing campaigns. Due to its flexibility, content marketing plays a central and holistic role in every marketing strategy and can be tailored to customer needs before, during and after the purchase process.

Content Marketing Tools

There are plenty of content tools out there to help you improve your content marketing. They can help with construction, grammar, content suggestions, and SEO best practices. Examples include Grammarly, Ink, and Most of them are AI-powered apps that help marketers overcome writer’s block and create content more consistently across niches, and ensure SEO is onboarded. to the process.

Advertising by e-mail

Getting into inboxes and engaging recipients through email marketing has become more difficult than ever, with inbox volume nearly doubling year over year. Email marketing tools can help simplify email marketing campaigns and provide crucial insights to help increase engagement and improve execution.

Email marketing tools

A good tip is that you should always start with an ESP (email service provider) that fits your budget and brand. “Flodesk is a great option for no-tier paid plans, but if you want to get started for free, MailerLite is another popular one with a generous number of free subscribers before you have to upgrade your plan,” shares Abby Sherman, director of strategy. in Minneapolis, MN. Snap Agency.

Data analysis

Without data, marketing is nothing but guesswork. On the other hand, the inappropriate use of data can permanently cripple even the best-laid plans. “Marketing and sales teams waste up to 50% of their time dealing with data quality issues,” Adams confesses. “From duplicate records to outdated contact information. If companies don’t reach the right audience, their marketing efforts (and money) will be wasted,” she continued.

Data analysis tools

“To gather data and insights, we supplement our use of SEMrush with Google Analytics (GA),” Levi said. “Google Analytics is easy to set up and allows us to stay on top of our social media profiles and website performance. With the data we get from GA, we can strategically address the marketing hurdles we encounter along the way. road,” she added. share.

All in all, to make it easier for you to meet the demands of digital marketing, it’s best that you choose and invest in the right software that will make it much easier for you to research, execute, and optimize those efforts. Some of these useful apps include CRM tools, automation software, and collaboration tools that, with the help of personalization and a human touch, will help you create relevant and effective marketing campaigns.