It’s not too often that a new social media platform is launched, but when it is, early adopters can really benefit. Those who were among the first to create an Instagram account when it launched in 2010 have reaped all sorts of benefits – getting a highly sought after Instagram handle, an abundance of new followers early on, being discovered much more easily on the platform. -shape due to less noise and competition, the list goes on and on. And every time a new social platform emerges, it also comes with new marketing opportunities.
Clubhouse, an invite-only audio chat iPhone app, is still so new that it isn’t too saturated yet. And since people need a personal invite to join, if you can get one, now is the time to create an account and start building a following.
The audio-based social networking platform had more than nine million monthly downloads in February 2021, compared to two million the previous month.
Let’s look at the ways people are using Clubhouse to amplify their message, market themselves, and gain an audience.
It’s all about collaboration and networking
Social media platforms are often used as megaphones to make announcements and share milestones, but if we go back to the original use of these networks – to connect and collaborate – we can get a lot more out of them. Clubhouse hosts a wide variety of clubs and virtual rooms with conversations on almost any topic that interests you, making it easy to find your niche and join the conversation.
“Connect with Moderators and Club Founders that you like and who align with your mission or can support your mission and business. Over time, they will bring you up on stage in their rooms,” says Brooke Markevicius, founder of Allobée, a company that provides business solutions to micro-enterprises, small businesses and startups. She emphasizes the importance of using these platforms to network. “Be strategic about which venues you join and take to the stage or message the people who bring you value.”
Offer your support and expertise
“Treat Clubhouse like you would a podcast by curating interesting conversations, office hours, interviews and discussions relevant to your target audience. It’s an easy and free way to bring value to your existing employees while building trust with a new audience,” says Erin Halper, CEO of upside downa community and accelerator for consultants.
With Clubhouse, it’s essential to give before you take. Offer your expertise, help people connect by sharing your network, or donate to causes people are talking about – it’s about giving what you can.
Markevicius recommends offering to do programming at bigger clubs so you can get in front of new audiences. “Become a big club regular and raise your hand to get on stage. Share your expertise or support others. Then, after a few times, contact the club owner via direct message and be specific about what you can offer,” she adds. “I did it specifically at Dave Kerpen and Randi Zuckerberg’s club, The Likeable Business, and had my own show at their club called The Likeable MomTrepreneur.”
Create a community
“Have Clubhouse discussions with your customers and like-minded businesses to build community. Our clients are event planners and community leaders, so I regularly organize Clubhouse events for our guests to meet, exchange tips and resources, and share knowledge,” says Miraya Berke, Community and marketing at Mixily, an event management platform for communities. “I moderate and invite speakers. Each of our users promotes the discussion to their community on social media, and this has been a way for us to spread the word while facilitating deep conversations within our community.
It may sound simple, but engaging in conversations and speaking up is the name of the game. Don’t just listen, plan ahead, and jot down actionable tips that you can share that will be useful to others , strategically select rooms to join and personally connect with people through direct messages to get the most out of the app.