True Success Coaching | Business Icon Interview Present Host | Member of the National Association of Speakers | RTTR Class of 2021
These days, business owners and founders can easily find themselves adrift when thinking about what a new offering might be and how they might market it. Then there’s the question of how they could even be disruptive enough to successfully cut through all the online chatter to even get noticed.
I say that because I remember doing exactly that, and it’s not just daydreaming, mind you. Rather, it’s about envisioning what a new offering might look like given the current times and understanding the WHY to justify its existence and how much time, effort and budget must be invested to bring it to life.
Facebook’s Zuckerberg goes capitalize on the metaverse soon and then will likely demonstrate the importance of interactive applications. And in terms of the idea of QR codes, I think they’re mostly appealing psychologically because they’re interactive. Plus, the fact that restaurants are using them to replace their menus speaks volumes.
How QR Codes Changed a Transportation Company
In 2009, a small transport company decided to position itself to compete with transport companies that had been in operation for 20 to 23 years. Why he decided that, I have no idea; however, I watched it for a while taking a quick peek to see if the company was doing anything disruptive, and guess what? It was not. Thus, the company slowly gained ground without really making a big splash.
The idea was good, the money was there, the people who were in charge and could make the decision were accessible, the customers were ready to pay and, above all, also needed the service. In this case, PAN was in place from my perspective as chief marketing expert. By the way, for those who don’t have time to go through marketing books in their spare time, the P means they can pay, the A is for authority (to make business decisions) and the N is for need (they needed the offering). All things considered, let’s get to the gist of this article.
After a 1-800Taxi-Cab partnership, the first taxi ads in the state of Alabama, a pre-Uber app I built to order, pay, and track the driver’s ETA for your trip, tons of online content, as well as a new website I designed, the company’s phones finally started ringing. But they didn’t sound just a little, they sounded a lot! So much so that the owner was forced to offer trips to competitors, which ironically infuriated them, probably because they were calls from companies that these competitors were once under contract to until these new strategies come into play.
“Those damn QR codes,” the competitors must have thought. QR codes are what really helped us disrupt the transportation/taxi industry statewide, and specifically in areas such as Huntsville, Madison, Athens, and Decatur.
But how, you ask me? In truth, QR codes are simple in concept, but they have a huge impact when deployed well. Back in 2009, when this technology was so rare, we had to look everywhere for a QR code reader before launching the campaign. As for the website that many QR codes would open to, it housed a taxi fare calculator and “Cindy,” a form of artificial intelligence that not only greeted website visitors, but also asked them if they had needed help and could direct the phone. call us individually, send e-mails, deal with special requests and more.
Once all the content was created (digital, print, TV, radio and more), I added the QR code to it, then got to work. Before I knew it, there were posters, postcards, direct mail, stickers, bumper stickers, and online ads everywhere, all with QR codes.
Add QR codes to your marketing strategy
In short, here are some ways QR codes can help your business:
• Better brand visibility.
• Wider distribution of your brand content.
• Faster access to your website content.
• More information about your offers.
• Easier and faster access to your offers.
• Quick and painless access to your social media link.
• Ability to direct consumers where you want.
• Very suitable for smartphones.
I only found a few cons, and one at the time was that a code scanning phone needed a camera since the software on a smartphone uses it to see the code to be scanned, this which ultimately provides you with a link to the intended website. And, as a cybersecurity expert as well as a marketing expert, I recommend that you keep security in mind. QR codes are fast and can give malicious coders quick access to your website just like everyone else. I suggest a VPN for your smartphone and also make sure you have all the latest updates.
Apart from these warnings, try QR codes in your business. I think you’ll like them, and your bottom line might too!