Social media marketing

New to social media? Here are the best buzzwords you’ll hear

New to social media?  Here are the best buzzwords you'll hear

If you’re just getting started with social media marketing, you need to know the buzzwords that matter. We’re reviewing a list of essential buzzwords for 2021 and beyond.

It’s not easy when you’re new. In social media marketing, it’s even harder, because it’s one of those areas where nothing really seems to stand still for very long. Take a look at our list of buzzwords for social media marketers so you can get up to speed.


It’s an essential part of the language of any social media marketer. Observing and analyzing data is the essence of analytics. When it comes to social media, analytics is the process of tracking your social media performance metrics to optimize your strategy. Watching how your engagement rate changes over time is one way to use social analytics. It’s a big field, but it’s basically about using data to optimize.


The people you can reach through your social media posts are your audience. It covers all your followers and anyone who sees or interacts with your posts.

brand advocate

Brand advocates are your customers who support your brand online by posting positive content or leaving positive reviews. By spreading the word, brand advocates can also increase your sales.


In business, a chatbot is a automated customer support program. Several messaging apps, including Facebook Messenger and Slack, offer chatbots. Some of their abilities include answering questions, scheduling appointments, and providing customer service.

Click-through rate (CTR)

Click-through rate represents the degree to which viewers who see your post click on it. The counting of a click and a “view” on a social network varies according to the platform.

Conversion rate (CVR)

In social media terms, conversion rate is the percentage of users who saw your post or ad and took the desired action. A conversion can include purchasing an item, signing up for a newsletter, downloading an ebook, or many other actions. In the context of social media marketing, you should use your CVR to measure the effectiveness of your post or ad.

Crisis management

Managing a company’s reputation in the age of social media can be difficult. The posting of inappropriate content on social media by another member of your company or a boycott of your brand could constitute a social media crisis, unlike angry comments from customers. In order to defuse a crisis, social media managers must react quickly and follow a plan.

dark post

Dark posts do not appear in the advertiser’s timeline. Unlike organic and boosted posts, dark posts only appear in the feeds of targeted audiences.

Defending the interests of employees

Employee advocacy refers to colleagues who promote your product or service on social media. Several strategies can be used in this process, such as sharing branded content, amplifying your company’s brand message, and frequently liking and commenting on company posts.

Engagement rate

Engagement rate is a social media metric that indicates how much a post motivates people to engage with it. Engagement rate is calculated as follows: (number of people who interacted with your post / number of people who saw the post) x 100%. Your engagement rate indicates more compelling content (or at least a higher chance of eliciting responses).


Still incredibly relevant in 2021, a hashtag (#) helps connect social media posts on the same topic and trending topics. All public posts with a specific hashtag can be found by performing a search. For example, users looking for content about the Wimbledon tennis championships can use #Wimbledon or #GrandSlamTennis.

To reach

Reach refers to the number of people who have seen your social media post. Measure your reach to determine how well your content is doing to drive awareness of your brand.


Ads targeted to users who have visited your page or website in the past are known as retargeting in social media advertising. If someone clicks on a Facebook ad, checks out, but doesn’t buy, the merchant can retarget them.

User Generated Content (UGC)

User-created content, or user-generated content, gives brands a voice. There are many forms of UGC, including videos, images, posts, audio, reviews, articles, and more. UGC can drive engagement with social media campaigns and build credibility with customers.

These are just a few of the top buzzwords that continue to influence and impact social media marketing. If you are new to the industry and the role, it will be worth understanding what they mean.